Discover Nagaoka’s Charms: From Mountains to Ocean and Everything in Between
Ranked among Japan’s top three fireworks shows, the Nagaoka Festival Grand Fireworks is one of Niigata Prefecture’s biggest events, attracting over 1 million spectators over two days. In this article, we’ll explore the highlights of the Nagaoka area and provide you with information on special tours for an unforgettable fireworks viewing experience.
*This article was sponsored by Niigata Prefectural Tourist Association
Situated in the heart of Niigata Prefecture, Nagaoka boasts a wealth of unique attractions. Teradomari is a must-visit for its delicious seafood, freshly caught from the Sea of Japan. The Yamakoshi area offers stunning views of terraced rice paddies nestled in the mountains, while Settaya is renowned for its historic sake breweries.
Another notable feature of Nagaoka is the Shinano River, Japan’s longest river, which flows from south to north through the city, creating an ideal environment for rice cultivation. Home to 16 sake breweries, Nagaoka has the highest number in Niigata Prefecture! When visiting, be sure to savor the local seasonal delicacies, paired with delicious rice and sake.
Take a Walking Tour to Indulge in Nagaoka’s Landmarks and Food
The Settaya area is one of Nagaoka’s most popular sightseeing spots. Amidst its traditional townscapes, you'll find breweries producing sake, soy sauce, and miso. In recent years, stylish cafes and charming shops offering unique souvenirs have sprung up, allowing visitors to enjoy a leisurely stroll through the streets while savoring the aromas of “koji” (a traditional Japanese fermentation starter) and soy sauce.
Eguchi Dango Honten, a beloved confectioner, is a must-visit for both locals and tourists alike. Here, you can enjoy a variety of “mochi” (rice cake) treats made from Niigata’s renowned rice. Set in a quaint, traditional countryside residence, visitors can relish dumplings and other sweet treats in a rustic and nostalgic atmosphere.
Nagaoka’s Summer Festival Captivates a Crowd of One Million
The Nagaoka Festival, held annually from August 1 to 3, is one of the city’s most iconic summer events. It began in 1947 to honor the souls lost in WWII air raids and to pray for peace. The entire city comes alive with parades, traditional dances and music, and a vibrant procession of portable shrines
In addition, the Nagaoka Festival Grand Fireworks, held on August 2 and 3, is one of Japan’s top three fireworks shows, drawing over one million spectators over two days. On August 1 at 10:30 pm, marking the start of the air raid, colorless white fireworks are launched while the city’s temples ring their bells in remembrance of the victims.
The highlight of the fireworks show is the “Shosan Shakudama Hanabi,” with fireworks that expand to a diameter of 650 meters across the night sky. These massive fireworks, utilizing the maximum legally allowed weight of 80 kg of gunpowder, are a masterpiece showcasing the pinnacle of Nagaoka’s pyrotechnics.
Here’s a List of Special Tours Available for Viewing the Fireworks!
8/1 (Thu) – 8/3 (Sat) Premium Restaurant Bus Dining and Special Nagaoka Festival Grand Fireworks Viewing Tour
The fireworks, blooming to 650 meters in diameter across the night sky, are a true masterpiece showcasing the incredible artistry of pyrotechnicians! On this tour, you’ll hop on the restaurant bus and enjoy a dinner prepared by an up-and-coming chef while viewing the spectacular display of the Nagaoka Festival Grand Fireworks.
Furthermore, the tour will explore the roots of Niigata's art. You'll visit ancient ruins dating back 5,500 to 4,500 years ago, where you can admire beautifully decorated pottery, and explore a village of thatched-roof houses, where you'll get to see Hikari-no-Rakuya, a traditional Japanese residence renovated by the globally renowned architect, Kengo Kuma.
Participants will also have the opportunity to try their hands at dyeing washi paper, a traditional craft supporting the livelihood of the snowy region. Immerse yourself in the rich traditions and art of Niigata on this extraordinary tour.
8/3 (Sat) – 8/4 (Sun) Special Ojiya Tour Including the World-Famous Nagaoka Festival Grand Fireworks and Nishikigoi Village
The Nagaoka Festival Grand Fireworks takes place along both banks of the Shinano River, the longest river in Japan. On this tour, participants can enjoy the spectacular display of massive fireworks filling the night sky from a boat moored on the Shinano River, the closest point to the launching site. Without the obstruction of buildings and crowds, guests can experience the dynamic show up close from any seat on the boat.
In addition to the fireworks, the tour offers the chance to visit Koguriyama Mokujiki Kannon Hall, where wooden Buddhist statues carved approximately 200 years ago are enshrined. Another highlight is the village of Ojiya, the birthplace of the “Nishikigoi” Japanese koi carp, where visitors can marvel at the gorgeous Nishikigoi, also known as swimming jewels.
View the Nagaoka Fireworks While Dining on a Restaurant Bus
Enjoy an exclusive dinner on a restaurant bus while watching the Nagaoka Festival Grand Fireworks on this approximately three-hour tour! The dinner will be prepared by one of Niigata’s most promising young chefs.
The dynamic fireworks display features the “Shosan Shakudama” fireworks, which bloom to 650 meters in diameter, and “The Phoenix,” a spectacular display spanning about 2 kilometers, created to commemorate the recovery from the Great Chuetsu Earthquake in 2004. Guests can also disembark and watch the fireworks from the table seating arranged in the parking area.
The bus will depart 15 minutes before the fireworks finale, allowing patrons to view the spectacular display from the rooftop.
View the Nagaoka Fireworks From Floating Platforms While Enjoying a Special Bento
The Nagaoka Festival Grand Fireworks is one of Japan’s most iconic fireworks displays, attracting one million spectators, with the fireworks launched from the Shinano River, the longest river in Japan. On this tour, participants will have the opportunity to view the magnificent show from floating platforms on the river while enjoying a special bento.
The floating platforms provide a quieter environment away from the bustling crowds gathered along the riverbanks, making them ideal for those who want to enjoy the fireworks leisurely with unobstructed views. The show features fireworks spanning about 2 kilometers across, resembling a flock of golden phoenixes soaring beautifully into the sky.
The Nagaoka Festival Grand Fireworks, launched from Japan’s longest river, the Shinano River, is renowned for its impressive large-scale displays, showcasing the rich tradition of Japanese pyrotechnics. Take your pick from these tours for the perfect way to enjoy the spectacular event!
The information in this article is accurate at the time of publication.
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