Top 3 Seven Premium Items from Seven Eleven in Japan! No. 1 is Everyone's Favorite!

What is Seven Premium?

Seven Premium is a range of products exclusive to 7-Eleven, a major player in the convenience store industry in Japan. The range is the produced under the concept "even tastier, even better value." These products have gained a robust popularity with people of all generations and the diverse range of products available under the brand have been developed to meet the diverse and contemporary needs of the modern consumer.
As this year marks the 12th anniversary since the debut of Seven Premium, a vote was held to decide the best products in the range. This article focuses on the top three most popular goods from the snacks category. You simply must try them!

[No.1] Thick Baumkuchen Made with Hokkaido Milk

While there are many different snacks available in the Seven Premium range, the one that took the top spot was Baumkuchen, a snack that has been gaining popularity of late in the confectionery world. The addition of milk sourced from Hokkaido to the batter gives it a soft and moist finish. It is cut into thick slices and has a delicate, milky sweetness and a uniquely soft and light texture. In order to make it easier to eat there are small slits in the center of the cake, so it is a perfect snack for small children. Customers will be glad to hear that each slice is individually packed, meaning that you can eat as much as you want, when you want.
Price: 321 JPY (incl. tax)

[No.2] Chunky Potato Chips Flavoured with Ishigaki Salt

Taking second place on the snacks list are the potato chips salted using only salt that comes from the waters around the Okinawan island of Ishigaki. Thickly-cut potatoes are sliced into jagged potato chips, meaning that the rich flavor of the salt sticks perfectly to them. The thickness of the cut gives rise to a special texture, and the chips also offer a weighty crunch. Make sure to check out this wonderful snack that leverages simple ingredients like salt and potato to great something luxurious that is greater than the sum of its parts.
Price: 213 JPY (incl. tax)

[No.3] Richly Nutty Chocolate Peanuts

These chocolates are comprised of peanuts that have been perfectly roasted to release their aroma along with a sweet, melt-in-your-mouth milk chocolate coating, all in a bite-size snack. The chunky peanuts will have peanut lovers reaching for another again and again. The balance between the simple flavor of the chocolate and the beautiful aroma of the peanuts is simply perfect - the kind of taste that may have you eating more than you should! These are perfect for when you are feeling tired and in need of a boost, or when you just hungry enough for a light snack.
Price: 108 JPY (incl. tax)

Other snacks You Won\'t Want to Miss

These snacks might have missed out on the top spots on the rankings but you should definitely give them a try too.

Soft and Moist Milk Paste Buns

This original snack from the Seven Premium range made waves on social media sites for the closeness of its taste to the famous Fukuokan snack, Hakata Torimon. The moist and sponge-like outer layer is wrapped around milky bean paste to combine both Japanese and western culinary sensibilities in a stuffed bun. The round form is complimented by a pale golden butter-like color, for the kind of cute finish that will leave you smiling just by looking at it. The bean paste inside the bun is combined with a large amount of dairy products like butter, cream and condensed milk for a sweet and milky texture. This soft and smooth texture will melt in your mouth and goes perfect with a cup of tea or coffee.
Price: 278 JPY (incl. tax)

Moist and Luxurious Castella

Delicious Japanese castella is often associated with Nagasaki, however, the taste of this castella will not be outdone by its famous relative. As you can see in the name, it features a moist finish, with a pleasant texture and a refined taste. The granulated brown sugar coating on each end accents the texture. While the main ingredients of eggs, sugar and flour, appear quite simple, the gold color of the finished product gives it a refined look and lets you know that only the finest ingredients were used in its creation. This snack is perfect for you have poured yourself a cup of delicious tea and want to simply unwind.
Price: 224 JPY (incl. tax)

All of the products introduced in this article are available at 7-Eleven stores throughout Japan, so make sure to pick them up when you see them in-store.